Melika Oruč is a legal and business executive, circular-economy innovator and Co-Founder & CEO of QMS Business Consulting in Bosnia and Herzegovina. With more than 15 years of experience in legal affairs, governance, quality management and business development. Now, leads QMS activities in textile-waste valorisation, sustainable product development and EU project design. Leads innovation and market development for Brick.Block.ba, a circular interior material created from recycled textile waste. Work connects material innovation with architecture, interior design, EU market readiness and scalable circular business models, while building partnerships across industry, research and European innovation networks.