Beyond the Surface: What does it take to make a ceramic tile truly circular?

The construction industry still operates largely in a linear way. Improving products alone will not make the built environment circular. True circularity requires a fundamental shift in how products are designed, used, recovered, and valued.

Using the journey of Dutch ceramic tile manufacturer Royal Mosa as a case study, this presentation explores how almost two decades of working with the Cradle to Cradle® framework shaped its approach to healthy materials, circular design and the systems required to preserve material value over time. It shares lessons learned on why designing a circular product is only the beginning, and how collaboration across the value chain is essential to making circularity work in practice.